B.A. in Mass Communication and Journalism is a versatile undergraduate degree that equips students with the essential skills to excel in the dynamic media industry. By blending theoretical foundations with practical applications, this program fosters a comprehensive understanding of communication channels and their role in shaping public opinion.

Career Prospects

• Journalist: Work as a reporter, editor, or correspondent for newspapers, magazines, television, radio, or digital platforms.
• Public Relations Specialist: Develop and implement public relations strategies to enhance an organization’s reputation and build relationships with key stakeholders.
• Advertising Executive: Create and manage advertising campaigns across various media channels to promote products or services.
• Media Planner and Strategist: Develop effective media plans and strategies to reach target audiences and achieve marketing objectives.

Name of the Program: BA in Mass Communication and Journalism

Level:  UG (Under-Graduate)

Duration: 3 Years (Option of choosing 4 year module as per NEP)

Eligibility:  Class 12^th Clear with 50% from any stream

Annual Fee: INR 60,000

Affiliation: Rayat Bahra University, Greater Mohali (A UGC recognised, leading private university in the Chandigarh region)