MBA in Fashion Business Management is a degree that helps you learn about the business side of fashion. You’ll study things like marketing, merchandising, and supply chain management. This degree can lead to jobs in fashion brands, retail stores, and consulting firms.
Key areas of study in MBA in Fashion Business Management include:
- Fashion Marketing & Branding: Understanding consumer behaviour, market trends, and developing effective marketing strategies.
- Fashion Merchandising: Managing product assortment, pricing, and inventory control.
- Fashion Product Development: Overseeing the design, sourcing, and production of fashion products.
- Fashion Supply Chain Management: Managing the flow of materials, information, and products.
- Fashion Retail Management: Operating and managing fashion retail stores.
- Fashion Law & Ethics: Understanding legal and ethical issues related to the fashion industry.
- Financial Management: Applying financial principles and tools to analyze and manage the financial performance of fashion businesses.
Name of the Program: MBA (Fashion Business Management)
Level: PG (Post-graduate)
Duration: 2 Years
Eligibility: Graduate in any stream with 50% marks
Annual Fee: INR 1,40,000
Affiliation: Rayat Bahra University, Greater Mohali (A UGC recognised, leading private university in the Chandigarh region)
