PhD in Fashion Management/Fashion Communication is a doctoral degree that delves into the intricate business and managerial aspects of the fashion industry. It equips individuals with advanced research skills and a profound understanding of various facets of fashion management, including:
- Marketing and Branding: Strategic development of fashion brands through effective marketing campaigns and consumer understanding.
- Retailing and Merchandising: Efficient management of retail operations, inventory control, and visual merchandising to enhance sales.
- Supply Chain Management: Optimization of the flow of materials, products, and information within the fashion supply chain for maximum efficiency.
- Sustainability and Ethics: Exploration of sustainable practices, ethical sourcing, and production methods in the fashion industry.
- Design and Innovation: Analysis of the relationship between design and business, fostering innovation and creativity within the fashion landscape.
Name of the Program: PhD in Fashion Management/ Fashion Communication
Level: Doctoral level
Duration: 3-5 Years
Eligibility: Post Graduate in the same stream of fashion/ allied field/inter-disciplinary
Annual Fee: INR 1,50,000
Affiliation: Rayat Bahra University, Greater Mohali (A UGC recognised, leading private university in the Chandigarh region)